If the Square Mile financial district embodies business, then the West End is the city’s indulgent counterpart. From the dazzling lights of Piccadilly Circus to its quintessentially elegant & palatial architecture; its prestige has grown from the early 1800’s as the rich and famous sought a peaceful retreat from City life. A thriving hub of amusements and leisure pursuits, West End is home to unrivalled shopping opportunities, world-famous museum exhibitions & art galleries, and an unsurpassable variety of evening entertainments. In the day, visitors are treated to a rich and diverse retail experience. Iconic department stores including the nine-storey Selfridges flagship store populate the characteristically British Oxford and Regent Street, drawing visitors the world over to marvel at the glorious listed buildings and the highly prized wares they offer. Or, if couture is more your style you’ll be hard pressed to find better boutique offerings than those in Soho’s Berwick Street & Kingly Court. When the evening rolls around, a collection of forty professional venues forming ‘Theatreland’ showcasing the very best of Western Theatre are yours for the choosing. With famous personalities from the small and silver screen alike regularly in rotation, you’ll be spoilt for choice. Whether its cutting edge musicals like Made in Dagenham and Miss Saigon, or critically acclaimed classics from The Lion King to Billy Elliot, you’re sure to have an unforgettable night. Restaurants and bars bursting with character and sublime flavours alike can be found around every corner suitable for every occasion. Whether you’re looking for a light lunch before diving back into the shops, a pre-theatre meal in one of the many Michelin Star restaurants or a cocktail served over a hand-carved ice sculpture in Sling, all tastes are sure to be delighted.